html Ashmit Shukla — Performance Marketing Specialist
●  Performance Marketing Signal

Ashmit
Shukla

Driving measurable growth through precision Google Ads, advanced GTM architectures, GA4 analytics, and Meta Ads ecosystems — with enterprise Google Ads campaigns across multiple industries.

Get in Touch Explore Skills ↓
Quarters Active
0 QTRs
Google Certs
0
Experience
3+ YRS
Google Ads◆ GTM◆ GA4◆ Server-Side Tagging◆ Enhanced Conversions◆ Meta Ads◆ Firebase Analytics◆ Consent Mode V2◆ UTM Tracking◆ GCLID◆ Remarketing◆ Lookalike Audiences◆ Google Ads◆ GTM◆ GA4◆ Server-Side Tagging◆ Enhanced Conversions◆ Meta Ads◆ Firebase Analytics◆ Consent Mode V2◆ UTM Tracking◆ GCLID◆ Remarketing◆ Lookalike Audiences◆
01 / About

The Signal Behind
the Campaigns

I'm a Performance Marketing professional currently at Accenture, where I manage and optimize Google Ads campaign operations, measurement implementation, and performance optimization across multiple enterprise projects.

My expertise lies in building bulletproof tracking architectures — from GTM-based conversion tracking and server-side tracking to Enhanced Conversions using CSS selectors and Consent Mode V2 implementation.

I bridge the gap between ad spend and actual revenue, ensuring every click is accurately attributed through GCLID tracking, UTM parameter analysis, and AJAX form tracking — so you never lose a conversion signal.

Location
Gurgaon, HR
Current Role
Sr. Process Exec
Company
Accenture
Education
BBA Graduate
Email
ashmitshukla12
@gmail.com
LinkedIn
Connect →
02 / Experience

Career Timeline

From hands-on Meta Ads campaigns to managing enterprise-scale Google Ads operations.

Accenture Google Ads & Measurement Specialist
APR 2024 — PRESENT
  • Manage and optimize Google Ads Search, Display, Video, App, Performance Max, and Shopping campaigns to maximize ROAS and conversion performance.
  • Architect Google Tag Manager (GTM)-based conversion tracking and Server-Side Tagging solutions, improving attribution accuracy and reducing signal loss under third-party cookie deprecation.
  • Implement Enhanced Conversions (Web, Leads, and eCommerce) to strengthen attribution accuracy and improve Smart Bidding performance.
  • Build UTM parameter tracking frameworks and multi-touch attribution models connecting ad spend directly to business outcomes.
  • Conduct keyword research, audience targeting, bid strategy optimization, A/B testing, and performance analysis to continuously improve campaign efficiency and conversion rates.
  • Developed an interactive Google Ads Campaign Forecasting Calculator (adswithashmit.com/calculator) to estimate campaign performance from budget, CPC, CTR, conversion rate, CPA, and ROAS inputs — adopted by multiple team members.
Jaro Education Marketing Executive
APR 2023 — OCT 2023
  • Managed lead generation campaigns and customer acquisition funnels for higher education programs.
  • Conducted market research and audience analysis to improve lead quality and campaign performance.
  • Collaborated with sales teams to optimize lead nurturing and improve lead-to-enrollment conversion rates.
Agile Capital Services Marketing Intern
AUG 2022 — SEP 2022
  • Supported Meta Ads campaign execution, audience targeting, and campaign performance analysis.
Bada Business Pvt. Ltd. Digital Marketing Intern
APR 2021 — MAR 2022
  • Executed Meta Ads lead generation campaigns and supported digital marketing initiatives.
  • Implemented Meta Pixel through Google Tag Manager to improve campaign measurement and conversion tracking.
  • Assisted in audience targeting, campaign optimization, and performance reporting to improve lead generation outcomes.
03 / Case Studies

Performance Strategies
in Action

Real-world data and structural setups used to drive acquisition and scale ad spend efficiently.

Google Ads • GTM • Dynamic Remarketing

B2C Flight Booking Portal

Rebuilt conversion tracking with a custom GTM Data Layer capturing flight search, add-to-cart, checkout and purchase events. Implemented Dynamic Remarketing, Enhanced Conversions, and optimized Google Ads campaigns using Smart Bidding and CAC-to-LTV analysis.

₹453
CPA
690+
Conversions
₹50L
Monthly Budget

Implementation

  • Custom GTM Data Layer for search, cart, checkout and purchase.
  • Dynamic Remarketing with flight business parameters.
  • Enhanced Conversions validated using GTM Preview, Tag Assistant and GA4 DebugView.

Optimization & Result

  • Managed ₹50 lakh/month Google Ads budget.
  • Optimized Smart Bidding, audiences, keywords and campaign structure.
  • Reduced CPA from ₹3,200 to ₹453 and generated 690+ conversions.
Automotive Lead Generation

Premium Car Dealership — Google Ads Lead Generation, GTM & GA4 Analytics

Client Project: Built an end-to-end measurement framework and optimized Search campaigns to improve lead quality and reduce CPL.

₹780
Final CPL
62.9%
CPL Reduction
2.8×
Qualified Leads
₹1.5L/day
Ad Budget

Tracking & Analytics

  • Configured GTM for lead forms, test drives, click-to-call, WhatsApp, brochure downloads and other key conversions.
  • Implemented Enhanced Conversions for Leads (EC4L) and imported CRM-qualified test drive conversions into Google Ads.
  • Created GA4 audience cohorts and UTM tracking to analyze traffic quality and user journeys.

Campaign Optimization

  • Managed Google Ads with a daily budget of ₹1.5 lakh across Search campaigns.
  • Restructured campaigns using high-intent keywords, audience signals, location targeting and negative keywords.
  • Result: Reduced CPL from ₹2,100 to ₹780 (62.9% reduction) while increasing qualified lead volume by 2.8×.
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