Precision Tracking & Advanced Performance Marketing.
Performance Marketing professional specializing in Google Ads, measurement, and conversion tracking. Experienced across Google Ads (Search, Display, Video, App, Performance Max, and Shopping), Google Tag Manager (GTM), Google Analytics 4 (GA4), Server-Side Tagging, Enhanced Conversions, Consent Mode V2, and Dynamic Remarketing. Proven track record building end-to-end measurement frameworks, implementing advanced conversion tracking, optimizing Smart Bidding strategies, and improving campaign performance through attribution modeling, data-driven optimization, and CAC:LTV analysis. Google Ads Certified in Search, Display, Video, and Measurement, plus Google Analytics Certified.
About Ashmit
The person behind the tracking diagnostics — background, focus, and what I actually spend my time doing.
I'm a performance marketing specialist managing and optimizing Google Ads campaigns, sustaining consistent performance growth over 8 consecutive quarters. My core focus is measurement infrastructure — Google Tag Manager, GA4, Enhanced Conversions, and Consent Mode V2 — built to hold up as third-party cookies disappear and privacy-first tracking becomes the default.
Outside my full-time role, I take on freelance and project work — tracking audits, GTM implementation, Enhanced Conversions setup, and attribution/wasted-spend reviews — for teams who'd rather trust their numbers than guess at them. This site itself, including the ad-spend calculator , is built and maintained as a working example of that approach.
GOOGLE CERTIFICATIONS
- Google Ads Search
- Google Ads Display
- Google Ads Video
- Google Ads Measurement
- Google Analytics
Core Competencies
Combining deep analytics infrastructure with high-performance ad management to eliminate wasted spend and maximize ROAS.
Google & Meta Ecosystems
End-to-end campaign management built on granular keyword research, audience targeting, and continuous optimization.
- Dynamic Remarketing & Catalog Sales
- Lookalike & Custom Audience Funnels
- App Campaigns & Lead Generation
Analytics Infrastructure
Bulletproof data architecture ensuring every conversion is accurately attributed across web and mobile platforms.
- GTM & Server-Side Tagging
- GA4 & Firebase Analytics
- Consent Mode V2 Implementation
Conversion Intelligence
Bridging the gap between ad clicks and actual revenue using advanced mapping and parameter tracking.
- Enhanced Conversions (CSS Selectors)
- UTM & GCLID Tracking
- AJAX & Lead Form Tracking Integration
Case Studies
Two real projects where fixing the tracking, not just the bids, is what moved the number.
B2C Flight Booking Portal — Google Ads, GTM & Dynamic Remarketing
Rebuilt the website's conversion tracking using a custom GTM Data Layer to capture flight search, add-to-cart, checkout, and purchase events with dynamic transaction values. Configured Dynamic Remarketing through GTM by passing flight-specific business parameters to Google Ads. Implemented Enhanced Conversions and validated tracking using GTM Preview Mode, Google Tag Assistant, and GA4 DebugView. Managed Google Ads campaigns with a monthly budget of ₹10 lakh while optimizing Smart Bidding, audience segmentation, campaign structure, and CAC:LTV analysis.
Premium Car Dealership — Google Ads Lead Generation, GTM & GA4 Analytics
Configured GTM to track lead forms, test drive bookings, click-to-call events, WhatsApp inquiries, brochure downloads, and other high-value conversions. Managed Google Ads campaigns with a daily budget of ₹1.5 lakh. Implemented Enhanced Conversions for Leads (EC4L), imported CRM-qualified conversions into Google Ads, built GA4 audience cohorts, implemented UTM tracking, and optimized Search campaigns using high-intent keywords, audience signals, geo-targeting, and negative keywords.
Interactive Ad-Spend & ROAS Calculator
Model your ad spend, CPM, CTR, CVR, and average order value in real time — with industry benchmark tables for Meta, Search, PMax, and Demand Gen — to forecast revenue and ROAS before you commit budget.
Frequently Asked Questions
Straight answers to what people usually ask before reaching out.
What does a performance marketing specialist do?
A performance marketing specialist manages paid advertising campaigns (like Google Ads and Meta Ads) with a focus on measurable outcomes — clicks, conversions, and revenue — rather than just impressions or reach. This includes campaign setup, bidding strategy, and building accurate conversion tracking so that every rupee of ad spend can be traced to a result.
What is Enhanced Conversions in Google Ads?
Enhanced Conversions is a Google Ads feature that uses hashed first-party customer data (like email or phone number) to improve conversion measurement accuracy, especially as third-party cookies become less reliable. It helps recover conversion signal that would otherwise be lost.
Why does Consent Mode V2 matter for tracking?
Consent Mode V2 is Google's framework for adjusting how tags behave based on a user's cookie consent choice. Implemented correctly, it allows advertisers to keep collecting modeled conversion data even when a user declines cookies, which keeps Google Ads bidding algorithms working with more complete data.
Do you work with Meta Ads as well as Google Ads?
Google Ads is the primary focus, with 3+ years of hands-on experience managing and optimizing campaigns across multiple industries. Meta Ads experience is at a basic-to-moderate level from earlier campaign work, including Meta Pixel setup via Google Tag Manager.
How can I get a free consultation or ad account audit?
The fastest way is to message directly on WhatsApp using the button on this page, or use the contact form. A free ad-spend and ROAS calculator is also available on this site to help estimate budget requirements before booking a consultation.